Descrição do Produto

Idioma: inglês The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. The author explains the future of marketing, along with why most marketers are stuck in the past and examines companies that are ahead of the curve, such as S. C. Johnson.


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