Philip Kotler, David Hessekiel and Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Business people who mix cause and commerce are often portrayed as either opportunistic corporate cause washers cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. 'Good Works!' is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts 'and' bottom-line business results. The book is rich with actionable advice on integrating marketing and corporate social initiatives into a broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses and explains how to balance social and business goals.